Blog
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The Marketing Analytics Blind Spot - Bots Are Your New Majority Audience
Over 1 million companies just blocked AI crawlers after discovering automated agents comprise 50%+ of web traffic. With major publishers losing 30% of revenue and filing lawsuits, the economic model of digital marketing has fundamentally shifted. What should an executive do?
Wednesday, July 2, 2025 · Rajat Piplewar · 6 min read
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AI Referred Traffic Tracking in GA4 - Complete Setup Guide for Marketing Teams
Step-by-step implementation guide for tracking AI crawlers and human traffic from 15+ AI platforms. Includes GA4 configuration, advanced tools, measurement frameworks, and executive reporting templates for immediate deployment.
Wednesday, July 2, 2025 · Rajat Piplewar · 10 min read
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How Google I/O Just Broke Your SEO Strategy (And Why Most Businesses Will Fail to Adapt)
Google I/O 2025 didn't just announce new features—it declared war on traditional SEO. With AI Mode rolling out globally and traffic drops up to 64%, most businesses are about to discover their entire digital strategy is built on quicksand.
Tuesday, July 1, 2025 · Rajat Piplewar · 4 min read
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Why Cloudflare Just Fixed the Internet's Broken Handshake
What happens when the internet's foundational business model breaks overnight? AI companies built billion-dollar valuations on free content while publishers lost 40-60% of their traffic. Today, Cloudflare restored the balance with a solution that should have been obvious all along.
Tuesday, July 1, 2025 · Rajat Piplewar · 7 min read
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What's broken in Playable Ad Space?
So you want to build mini interactive games to get people to download your actual game? Seems simple enough. But having spoken to multiple people in the space, I am convinced that the this is a classic case of a system clogged by perverse incentives and lopsided power structure.
Sunday, June 29, 2025 · Rajat Piplewar · 3 min read
